AROUND THE WORLD 1, 2,…

In Around the World we tell stories beyond walls, thru an experiential mural activation that utilizes Augmented Reality to engage with the viewers. The AR concepts were brought to life by MindShare with QR codes that allowed users to Augment their viewing experience and dive into two stories of the "Life Changing Places" Campaign and located in Williamsburg, Brooklyn, NY. These contrasting stories reminds us that travel can help us find our inner calling or to remind us that we’re already on that path.

One story featured a Lufthansa flight attendant Maira that discovers the incredible diversity of Ethiopia. In Addis Ababa she visits the Mother & Child Rehabilitation Centre, which supports mothers and children who have been victims of violence and this visit changes everything for Maira. The other Artwork focused on the story of Chris Burkard life altering experience with Lofoten Islands and the way he approached photography.

The "Life Changing Places" Campaign is about bringing the adventurer out in all of us.